(Google money forum) Marketing Offline

October 18th, 2009 admin Posted in marketing |

By Mason Hinton

1. Answering Machine - This one is easy for offline marketing, just be sure to include your URL, dot.com in your answering machine messages!

2. Address Labels - Again easy all your outgoing mail for everything use your address labels for more offline marketing of your business and website!

3. Business Cards - Definitely use them, get in the habit of carrying them with you and pass them out “It Works”, you can even get you cards done on cd-roms!

4. Company vehicles - We all see vehicles with company names and telephone numbers on them driving our streets and motorways. This is a great idea as it gives potential customers the chance while out and about to learn about the company and also learn about how to contact them should they need the service or product they offer at some stage in the future. I often wonder why more websites aren’t promoted in this way by simply adding the company website URL also, you definitely should do this as part of your Offline Marketing!

5. Flyers - Post flyers on free local bulletin boards (grocery stores, discount chain stores, shopping malls, laundromats, dry cleaners, etc.) print a flyer on bright yellow paper detailing your web address and your company. BE SURE to include your email address, URL as well as your telephone number! Tack the flyer to bulletin boards all over your town. Keep a supply in your car for handy offline marketing!

6. Freebies & Giveaways - This method is a personal favorite of mine. It involves purchasing and distributing items such as pencils, pens, t-shirts, mugs, mouse pads, calendars, key-chains, bumper stickers, refrigerator magnets and the like. All these items will have your URL, Logo, or Email address located somewhere on them helping to market offline and attract people to your website.

7. Christmas Cards - Use your Christmas cards to all your customers also for offline marketing with all your info URL, email and phone numbers!

8. Checks & Coupons - Again use all your information when using coupons and have your company checks printed with this information!

9. Web decals - are a new, inexpensive and fun way to use offline marketing and attract attention to your website. People absolutely love them, and they are very simple to use. Web decals are made of high quality vinyl and printed with state of the art digital equipment. Display your website address and more in bold white or black & white letters. People stick them everywhere. In your car windows, store, office and home windows, any place with glass!

10. Word of Mouth - easiest and a very viral form of offline marketing, your happy customers and friends just pass it on!

11. Fax cover sheets - (many people forget this one for offline marketing!)

12. Personal brochures - about you and your company!

13. Printed Material - Print your URL (Web site address) everywhere you print your business name. Including business cards, fliers, signage, ads, product tags, labels, craft show directories (in shows you may be attending) and anywhere else your business name is printed!

14. Newspapers, classifieds and related magazines - The print media which includes newspapers, journals and magazines is another avenue where your can have your URL exposed for everyone to see. It’s best first to start advertising your products, services and URL in local newspapers and then if successful continue onto regional and national publications. If you can’t afford the common graphical advertisement as seen throughout newspapers and journals related to your industry don’t worry as most of these publications have classified ad sections. Classified ads allow you to reach a targeted audience very cheaply with a simple short message and of course your URL is included in there somewhere too again a great source of offline marketing for your business!

15. Press releases - Press releases using them for offline marketing and promotion. Press releases or news releases as they’re sometimes known are newsworthy stories about your business that you send to various sections of the media. These sections of the media must be related to your industry for you to have any chance of success. Newsworthy stories are stories which readers of the media publications you submit to might be interested in.

If the journalist reads it and likes it he or she may publish it or some of its contents in his or her publication, if this happens you’re on to a winner because the public in general are much more responsive to a news story than a plain old hyped up advertisement. This could mean they’ll enquire about or even purchase your products or services.

Using press releases for offline marketing of your website uses the same principals, if it’s newsworthy release it. Newsworthy events for websites include website launches, website re launches and new online services among other items. Also don’t forget online press releases!

16. I. ID-It Plates - These Elegant mini-Billboards promote YOU 365 days a year, enhance the appearance of your vehicles, last for years and most important, give you literally Millions of Impressions and affordable offline marketing over their lifetime.

Conclusion - Even if your business only exits in the virtual world you must realize ALL your customers live and always will live in the physical world and therefore can be reached much better from the physical world. The moral of the story is never ever forget about the offline marketing and promotion of your website. Your success or failure could depend on it!

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Keyword selection For SEO - Part 2

By Alfredo Trabulsi

Check your competition

It also helps if you took the time to search for keywords or phrases that your competitors are using so that you can narrow down which ones to use, and which ones to avoid. There is no sense in using a type of keyword or phrase, such as cars, which a lot or most of your competitors are using as well, and if their web page’s are ranked high up in the search engines index, then you might have a difficult time going up against that.

Use your location

You can also improve your odds of getting a much better page ranking result if you include your location to the keyword or phrase that you are trying to use. Lets say your business is located somewhere in Minnesota, by just adding the word Minnesota to your keyword selection (Minnesota second-hand sports cars), you can fair better in your page ranking. On the other hand, this type of method usually entails that people are planning on meeting you in person when they do searches like this, so make sure that you only use this technique if you are open to the idea of them visiting you in person.

Use your niche

Constantly try to choose the keyword that you focus in, or at least the one that offers you with the most profit. Keep in mind that you want to offer the keyword that best describes your company, but if the search volume of users is leaning towards one that isnt your main product, then you can actually opt to use that keyword instead, just as long as that keyword is still related or relevant to your web page’s content.

Once you have optimized your site for SEO you will need a way to drive traffic to your site. Name Squeeze Pages are the best way to drive organic traffic to your blog

Once you have optimized your website for SEO you will need a way to bring traffic to your site. Squeeze Pages are the best way to bring organic traffic to your blog This is an excellent Tool to do just that

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Hiring a Marketing Specialist

By Mason Hinton

As we fast approach the new year, many firms are preparing to launch their 2006 marketing efforts. If you’re thinking about hiring a marketing specialist, make sure you consider these 17 key points.

1. Objective Advice. Consultants who are paid fees are more likely to give you unbiased advice than consultants who earn commissions based on the amount of money you spend. If the consultant profits from ad agency commissions, he has an inherent conflict of interest because the more you spend, the more he makes.

2. Experience. Marketing is so specialized and complex that I recommend you hire someone who has provided marketing services for a minimum of 15 years. But, don’t assume that because the person has been in business 15 years, he has the knowledge, skill, judgment and experience you need. Make sure you thoroughly interview all consultants you are considering.

3. Workload. Does the law marketing professional do the work for you? Or does the marketing person serve as a coach and simply tell you what you should be doing?

4. Service. Do you feel that the consultant wants to provide you with the help you need to make your program succeed? Or do you get the impression that he is looking for bigger fish to fry and that you’re just a small fish in the ocean?

5. Access. Is the consultant hidden behind a wall of secretaries, account executives and administrative assistants? Or is he readily available to you by phone, fax, and e-mail?

6. Stability. Has the consultant been providing marketing services for some years? Or is he new to marketing — or new to lawyer marketing — and just waiting for the opportunity to move on to something else?

7. Marketing Focus. Is the consultant a full-time marketing professional? Or does he offer advice in other disciplines, such as management, human resources, training or finance?

8. Authority. Does the consultant have enough experience that he is a recognized authority in his field? Or is he still a relative unknown?

9. Size and Efficiency. Does the consultant have a large staff and/or a penthouse office that his clients pay for? Or when you write a check, are you paying for his high level of knowledge, skill, judgment and experience?

10. Markups. Does this consultant mark up outside services he hires on your behalf, such as graphic artists, printers, photographers, web site technicians, and so forth? Or does this consultant provide those services to you at cost?

11. Travel. Does the consultant travel around the country from one client to next, running up airline bills? Or does the consultant keep costs down by working efficiently with you by telephone, fax and e-mail?

12. Coverage. Does the consultant have a competent marketing specialist who covers for him when he travels? Or are you relegated to an account executive or administrative assistant who takes messages and tries to relay them to the consultant while he is on the road.

13. Attention. Does the consultant have so many clients he can’t provide you with the personal care and attention you deserve? Or does he limit his services to a few select clients who receive the best he has to offer?

14. Work. Does the consultant himself perform the work on your behalf? Or does the consultant delegate your work to a junior associate?

15. Marketing Specialization. Is the consultant a marketing professional who works only with one type of marketing? Or does he try to be a “jack of all trades” so he can provide whatever marketing services you want to buy?

16. Writing Skills. In marketing, nothing is more important than for your consultant to have superior writing skills. And don’t expect the consultant’s writing to follow the rules of what you and I learned in school because marketing writing is different from academic writing. To sample your consultant’s writing style, read published articles and marketing materials that your consultant wrote. You’ll know right away whether they come across as warm and friendly — or if the writing seems cold and impersonal. The way the consultant writes for himself will be similar to the way he writes for you. So make sure the consultant you choose has a writing style you admire.

17. Testimonials. Does the marketing consultant have comments from other lawyers you can review? The consultant you’re considering should provide you with at least 30 or 40 testimonials from other lawyers. If he provides only a few, you may be reading comments from his in-laws.

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