(Google adwords) How Can Facebook Increase Your Business?

February 27th, 2010 admin Posted in marketing |

By Hector V. Herrera

Social Media Marketing is changing the way most people do business. There is little argument that a once little known website designed to swap pictures and witty banter between friends, is now the facebook we all know and love. Facebook has evolved into a part of the world’s social structure. If you take the time to understand it, learn it and use it to drive awareness for your business, you will reap the benefit of increased business. Its only a matter of time.

While Facebook is designed to facilitate person-to-person interaction, the network has added a stable of effective tools to promote more professional-to-professional interaction. These features include the ability to set up topic specific membership clusters by creating “Groups Pages”. In addition, Facebook offers the ability to set-up corporate / company / brand pages referred to as “Fan Pages”. These pages offer businesses and organizations the ability to add custom static html pages allowing for custom branding directly on Facebook’s site. The “Event Pages” feature is another fantastic tool which offers the ability to rsvp, post event pictures, and read comments from participants, both before and after the event.

The foundation of your company’s social networking strategy should be the development and launch of a bespoke facebook “Fan Page” for your business and each of its signature programs. The primary goal of this network of pages is to create visibility and increase awareness for your business by establishing a fully integrated, presence and each of your signature products. This network of Fan Pages should be fully interconnected and form part of your firm’s comprehensive Facebook network. Keep in mind that each page within the network has it’s own clearly identified goals and objectives and each includes features that help accomplish those goals and objectives.

Facebook offers a wide variety of social networking features such as the ability to set up individual networks of friends and colleagues, share photos, videos, music, and links to sites of common interest. In addition, a key feature of the Facebook platform is the ability to post personal status updates to inform friends and colleagues about what’s going on in your personal or professional life at any given moment. The same principles should be applied to utilizing facebook’s vast marketing network to promote your company and products.

There are also lots of great tutorials and easy to use step-by-step social marketing guides that can help you dive into the world of marketing your business on facebook. The Social Media Mogul blog often reviews some of the best offerings and provides useful information to make your task easier. Do your research and get familiar with this century’s most important social marketing and communication tool available, facebook.

About the Author: Hector V. Herrera is a recognized marketing strategist and award winning producer of film, television and web based marketing projects. He has worked hands on with many of the world’s top consumer brands such as Coca-Cola, Nestle, Schering Plough and More. He is a brand visionary and a driving force behind the Guerilla Media Mogul and Social Media Mogul, both online business information brands. For more information visit… http://www.socialmediamogul.net
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By Hector V. Herrera

The development of new online destinations for information sharing and interactive communication by and between family and friends as well as professional associates is consistently cited as the driving force behind Web 2.0. Termed “Social Media”, the trend has created abundant opportunities to distribute high quality health and disease education content, while creating community and entirely new opportunities for collaboration between your business and it’s customers.

One of the web’s most recognized information sources, Wikipedia, defines “Social media marketing” as a term that describes the act of using social networks, online communities, blogs, wikis or any other collaborative Internet form of media for marketing, sales, public relations and customer service. Common social media marketing tools include, Facebook, Twitter, LinkedIn, Flickr and YouTube as well as many independent subject matter blogs. In the context of Internet marketing, social media refers to a collective group of web properties whose content is primarily published by users, not direct employees of the property (e.g. the vast majority of video on YouTube is published by non-YouTube employees).

MOST ACTIVE SOCIAL NETWORKS

FACEBOOK - As the largest and most successful social networking media site in operation today. Facebook has 300 Million users worldwide and continues to grow and add new members at an impressive rate. Members interact with one another by providing updates to their personalized pages which may include photos, videos, links to other sites, or “microblog” type status updates that let’s friends and colleagues know what you are up to.

TWITTER - Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author’s profile page and delivered to the author’s subscribers who are known as followers. Senders can restrict delivery to those in their circle of friends or, by default, allow open access.

YOU-TUBE - YouTube is a video sharing website on which users can upload and share videos. Most of the content on YouTube has been uploaded by individuals, although media corporations including CBS, the BBC, UMG and other organizations offer some of their material via the site, as part of the YouTube partnership program. Alexa ranks You-Tube as the fourth most visited site on the web.

However, to capitalize on this emerging trend, your business needs to develop a comprehensive Social Media Marketing strategy. By developing and implementing a carefully planned social media strategy, you can take advantage of current media trends, to accomplish multiple objectives including broadening the reach of your brand and providing an interactive platform for communication with and between your business and your customers. My friend David Hindie has created a super easy to use, step by step video course for using Facebook to market your business, titled, “Social Network Marketing”. I refer to it often and would highly recommend it.

As with all things web, things change rapidly and having and maintaining active Social Media Marketing strategy takes work and cooperative effort from multiple areas of the your organization including management, operations, and communications. Through minimal effort you can yield extraordinary results and form an effective plan for increasing site traffic and brand awareness for your business

Development of the your business’s Social Media strategy is suggested as the first step in defining an online media plan to boost your online marketing efforts. While social networking sites offer access to millions of targeted individuals, it should be viewed as a tool for driving traffic to corporate owned sites such as .ORG and .COM where similar features could be incorporated and where you can guide the visitor experience in a way that creates a deeper more meaningful engagement between your business and the customers.

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